bras

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Price: 20.99 $

COMFORT RUNS THROUGH OUR SEAMS Meet the Bali Cotton Collection Wireless Bra-an easy win for women’s clothing and everyday comfort. This wireless bra for women is crafted from super-soft, fine-gauge cotton-spandex with breathable lining and cups lined with cotton spacer fabric for airflow, shaping, and gentle support. Cool Comfort fabric helps wick moisture to keep you feeling comfortable from work to weekend. A longline silhouette adds comfort and support, while built-up sides and back create an all-around smoothing look under tees and blouses. Designed for flexibility, the full-coverage style features wider convertible adjustable straps that stay in place and a smooth Comfort Flex Fit sizing approach that adapts to you. Finished with organza trim at the neckline and subtle gold branding, this cotton bra for women balances softness, support, and simple style. BREATHABLE COTTON COMFORT – This wireless bra for women uses super-soft, fine-gauge cotton-spandex with breathable lining and spacer-lined cups for airflow, shaping, and gentle support in everyday women’s bras. MOISTURE-WICKING COOL COMFORT – Cool Comfort fabric helps wick moisture to keep this full-coverage bra comfortable and fresh all day, making it a smart pick in wireless bras for women and women’s clothing. FULL-COVERAGE WITH LINED CUPS – This longline wireless bra has specially designed cups lined with cotton spacer fabric for breathability, shaping, and support, plus organza trim and subtle gold branding for a polished cotton bra for women. ALL-AROUND SMOOTHING – Built-up sides and back deliver smoothing under clothes, while channeling under the bust adds support without wires-ideal for everyday bras for women and seamless layering. CONVERTIBLE STRAPS THAT STAY PUT – Wider straps adjust and convert to match your outfits and are designed to stay in place, giving dependable comfort in wireless bras for women and women’s bras collections. COMFORT FLEX FIT SIZING – Comfort Flex Fit adapts to your shape for flexible support, helping this women’s bra feel made for you while pairing easily with your favorite women’s clothing.

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Price: 23.99 $

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: C ; band size: 34

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Price: 23.99 $

FLAWLESSLY SMOOTH The Barely There Full Coverage Underwire Bra from Maidenform is all about a smooth, no-show finish with bonded side support wings and a barely there neckline that disappears under clothes. SmartZone soft foam cups shape and lift where you need it most, while the flexible, lightweight underwire ensures a no-poke, no-dig fit (because comfort is key). Adjustable sheer mesh straps convert to fit your style, and the sexy drop gore with a branded “M” logo adds the perfect finishing touch. Smooth, supportive, and seriously stylish – this underwire bra is a must-have everyday essential. SMOOTHING – Women’s bra featuring bonded side support wings with a double layer design for a smooth, luxurious finish. SUPPORTIVE FIT – Underwire bra with SmartZone soft foam cups for targeted shaping & support. NO SHOW – Designed for shaping, this full-coverage bra features a barely there no-show neckline. CONVERTIBLE STRAPS – Adjustable sheer mesh straps are convertible for wardrobe versatility. UNDERWIRE – Flexible, lightweight gauge underwire for a no-poke, no-dig fit. DESIGN DETAILS – Features hook-and-eye closure with a sexy drop gore and a branded “M” logo. ; cup size: C ; band size: 34

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Price: 45.95 $

SMOOTH, SEAMLESS SPORTS SUPPORT If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless sports bra, think again! Our Glamorise collection comes to the rescue with this sleek, smooth style for light-to-moderate sports activities and all-day wear. Thoughtfully created by our expert team of designers, this seamless, wireless bra will become a great companion no matter how busy or active your day becomes. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the fabric that wicks away moisture to keep you cool all day long. You’ll love how the smooth, seamless, non-stretch cups disappear under clingy clothes, and you’ll appreciate the back close with multiple hook-and-eye rows for a custom fit. With full coverage and support you can count on, this wirefree sports bra takes you from the office to the gym to the weekend in divine comfort. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. FOR LIGHT-TO-MODERATE IMPACT ACTIVITIES – Wear to the gym and everywhere else. STAY COOL – Fabric wicks away moisture to keep you cool and comfortable all day. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. SMOOTH AND SEAMLESS – Disappears under tees and other clingy clothes. CUSTOM CLOSURE – Hook-and-eye closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your sports bra by hand to preserve the stretch. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1006. ; cup size: H ; band size: 46

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Price: 44.95 $

AMAZING SUPPORT WITHOUT WIRES If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless bra, think again! Our Glamorise collection comes to the rescue with this sleek, sexy wirefree bra that combines smoothing satin with lovely lace. Thoughtfully created by our expert team of designers, this wireless bra will become a great addition to your wardrobe and your busy days, offering all-day support in comfort. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the airy, stretch mesh back and sides that move with you. You’ll love the look of the two-section, contoured cups that provide natural shaping, and you’ll appreciate the back close with multiple hook-and-eye rows for a custom fit. With full coverage and support you can count on, this wirefree support bra really does have it all. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. NATURAL SHAPING – Contoured cups provide full coverage and natural shaping at every curve. A LITTLE LACE FOR YOUR STYLE – Upper cups of pretty lace for a feminine look. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. EVEN MORE COMFORT – Airy mesh back and sides stretch to move with you. CUSTOM, COMFORT CLOSURE – Hook-and-eye back closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your full-figure wireless bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1000. ; cup size: C ; band size: 48

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Price: 42.95 $

NO BOUNCE, NO WIRES, JUST COOL, COMFY SUPPORT It used to be challenging for curvy women to find a sports bra with enough wire-free support for working out and enough comfort for all-day wear. Not anymore! Our remarkable Glamorise cami-style sports bra comes to the rescue with wireless support for light-to-moderate impact workouts. Its distinctive design is smartly engineered for containment and security, with strategic seaming and contours for support without wires. Here’s one no-bounce sports bra you can wear for yoga, strength training, Pilates, or cycling without having to buy different bras. The smooth, seamed, non-stretch cups are carefully contoured to shape and hold securely, with a cooling mesh panel at the neckline. The two-ply mesh back stretches to move effortlessly with you while enhancing support. Perhaps the best feature of this wirefree sports bra is its moisture-wicking fabric that pulls sweat away from skin to keep you cool and comfortable. More comfort comes courtesy of the cushioned stay-in-place straps that relieve pressure on your shoulders and a padded hook-and-eye closure for a custom fit. If you’re curvy and you’re serious about fitness, this is the sports bra for you, offering superb support so you can focus on your fitness goals. STRATEGICALLY SEWN FOR SUPPORT – Smooth, non-stretch cups are contoured for containment and security. AIR CONDITIONED – A mesh neck panel and mesh back enhance ventilation to help keep you cool. MOISTURE-WICKING FABRIC – Fabric wicks away moisture to keep you cool and comfortable. FOR ALL KINDS OF WORKOUTS – Wear for yoga, strength training, Pilates, cycling, or other light-to-moderate-impact activities without having to buy different bras. A LITTLE LOVE FOR YOUR SHOULDERS – Cushioned, non-slip straps rest gently on your shoulders and adjust in back for your perfect fit. CUSTOM CLOSURE – Padded hook-and-eye back closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your wireless sports bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1067. ; cup size: F ; band size: 44

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Price: 23.99 $

SOFT STRETCH COMFORT Fashion meets function with this Maidenform Everyday Luxe Wireless Bra, a design that feels as good as it looks – and, oh yeah, it looks quite lovely. Crafted from premium 4-way stretch modal fabric and paired with soft stretch foam cups that offer a natural lift, this t-shirt bra ensures a comfortable fit all day long. The smoothing 3-ply wing delivers added support and is designed to disappear beneath clothing. With convertible straps, strappy detailing in the back, and a chic gold-tone branded “M” at the front, this bra is not just an everyday essential. It’s a sexy statement piece for any wardrobe. SEXY REDEFINED – Ultra-flattering intimate solutions for every body. NATURAL SHAPING & SUPPORT – Ultra-soft foam cups deliver natural lift and added support. NO-SHOW PERFECTION – Smoothing 3-ply wing is designed to disappear under clothing. ELEVATED COMFORT – Premium 4-way stretch modal fabric and brushed hook-and-eye closure deliver elevated comfort and fit. DETAILS TO DELIGHT – Wireless bra featuring strappy back detailing and a branded gold-tone “M” charm at the center front. TWO WAYS TO WEAR IT – Adjustable, convertible straps can be worn traditional or crisscross for wardrobe versatility. QUALITY FABRIC – Exceptionally soft fabric is designed to be resilient after washing. ; cup size: D ; band size: 36

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Price: 23.99 $

LIGHT AND SMOOTH SUPPORT Underwire support was never as light or as comfortable as in this One Smooth U Ultra Light convertible bra. You’ll appreciate the inner sling that comfortably enhances support and natural shaping without the extra bulk. The fabric is extra light and smooth, lying flat under your clothes with no bra lines. The two-ply, deep-U back offers even more smoothing as well as fashion flexibility with low-back clothes. Comfort-U stay-in-place straps stay comfortably in place and convert from traditional to crisscross wear. A finishing touch is the sheer trim at the neckline, as smooth as it is pretty. Bali is the #1 National Bra Brand – Source: Circana, Retail Tracking Service, U.S. Dollar Sales, Women’s Non-Sport Bras, Brand Type: National Brand, 12 Months Ending December 2024. FEEL THE LIGHT – Ultra-light underwire bra for natural support without bulk. SMOOTH OPERATOR – One Smooth U bras lie flat under your clothes with no bra lines. THE INSIDE STORY – Constructed with a soft inner sling for added support and shaping. THE BACK STORY – Two-ply back with deep U shaping for extra smoothing and fashion flexibility with low-back styles. WEAR 2 WAYS – Straps convert from straight traditional to crisscross for all kinds of fashions. SHEER BRILLIANCE – Sheer neckline trim is smooth and pretty. HAND WASH – Bali recommends washing this underwire t-shirt bra by hand in cold water to preserve the shape and save energy. ; cup size: DD ; band size: 36

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Price: 54.4 $

SO MANY WAYS TO WEAR IT Look sleek, sculpted, and supported in the Maidenform Ultra Firm Control Convertible Shapewear Bodysuit with Built-In Bra – the go-to women’s shapewear bodysuit for firm tummy control, and total confidence under any outfit. With targeted panels and princess seams, this seamless body shaper helps smooth and shape your tummy, hips, and booty, delivering ultra-firm control that defines and flatters. Whether you’re dressing for a wedding dress or daily wear, this high waisted shapewear offers dependable shaping for plus size women or anyone seeking all-over smoothing. The built-in foam bra cups come with custom support – padded for B cups, lightly padded for C, and moderate lift for D – to give every bust size the right lift. Convertible, adjustable straps allow for traditional, strapless, crisscross, or one-shoulder wear, making it easy to pair with your favorite intimates, undergarments, or clingy dresses. Tagless construction with anti-static, cling-free fabric lets clothes glide easily over the garment, while moisture wicking Cool Comfort fabric keeps you cool and comfortable – and the adjustable and eye gusset with cotton-lining adds everyday ease. From control panties to fajas-level sculpting, this shapewear for dresses delivers sleek smoothing with sexy, supportive power – no rolling, no pinching, just lightweight shaping and confident wear from day to night. ULTRA-FIRM CONTROL FOR EVERY BODY – This seamless bodysuit offers targeted sculpting and tummy control with smoothing zones ideal for plus size curves. It provides reliable support and a sleek silhouette all day long. BUILT-IN BRA, CUSTOM LIFT – This shapewear bodysuit includes an underwire bra with personalized cup support: padded for B, lightly padded for C, and moderate padding for D cup sizes. Offering lift and shaping while keeping you comfortable all day long. ANTI-STATIC, NO-CLING FABRIC – Designed with anti-static, cling-free properties, this firm control body shaper allows dresses and skirts to glide smoothly over your silhouette. Enjoy a sleek, polished look with comfortable support that moves with you all day long. MOISTURE-WICKING COMFORT – All-over Cool Comfort moisture-wicking fabric helps you stay cool and comfortable even during the hottest days and active workouts. Perfect for busy days and intense workouts, it keeps moisture away so you feel fresh and confident all day long. ADJUSTABLE CONVERTIBLE STRAPS – Customize your fit with straps that convert to strapless, crisscross, one-shoulder, or traditional wear to match every outfit and neckline. Ideal for versatile styling that keeps you comfortable and supported all day long. IDEAL BRIDAL OR EVENT SHAPEWEAR – Smooth your figure under wedding dresses or evening gowns with smoothing control for your tummy, waist, and booty – perfect for formal occasions. This shaping bodysuit will keep you comfortable and confident from ceremony to celebration. ; cup size: DD ; band size: 36

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Price: 9 $

FITS LIKE A DREAM Your favorite boyshort cut gets an ultra-soft upgrade, making these women’s boxers perfect for lounging or layering. Part of the Maidenform Dream collection, this cotton boyshort underwear offers full coverage and ultra-soft fabric for absolute comfort. A no-pinch, no-dig lace waistband keeps you comfy wherever you go. You’ll love how this chic style molds to the body and provides rear definition and lift. Designed to fit snugly, you should order one size up if you prefer a more forgiving fit. DESIGNED TO FIT SNUGLY, ORDER ONE SIZE UP IF YOU PREFER A MORE FORGIVING FIT. COTTONY SOFT – This boyshort panty is lightweight and surprisingly soft, thanks to the comfort of the cotton-rich fabric. MID RISE – Mid-rise styling for all-day comfort. FULL BACK COVERAGE – For the stay-put confidence you like. COMFY STRETCH FABRIC – Molds to the body for a smooth look and all-day comfort. COMFORT AT THE WAIST – No-pinch, no-dig lace waistband for all-day comfort. BOYSHORT SILHOUETTE – These women’s boxers offer the fullest hip length for extra coverage with leg openings that hit under the cheeks and minimize lines under clothes. COTTON GUSSET – The softness and comfort where you need it most. NO TAGS, NO PROBLEM – This comfortable underwear for women is completely tag free. WE KNOW BOYSHORTS – Why look anywhere else than the industry leader for your women’s boxer underwear? LOTS OF OPTIONS – Available in an array of fun colors and prints, each sold separately. COLD WATER WASH – Maidenform recommends machine washing this boyshort panty in cold water to help reduce energy usage.